Big Marty’s Recipes for the Big Game(s)

It’s that time of year when the calendar is packed with can’t-miss matchups and must-watch moments. From the season’s biggest football showdown to a thrilling global winter sporting event, friends and families everywhere will soon be gathering around their screens. It’s peak watch-party season, and if you’re in charge of the menu, you need food that can go the distance.

That’s where Martin’s® Big Marty’s Rolls come in. These generously sized, sesame-studded rolls were made for game day. Their soft, fluffy white interior and sturdy structure make them ideal for towering burgers, saucy slow-cooked sandwiches, and everything in between. They’ll stand up to the challenge when the action starts to build.

In this roundup, we’re sharing a winning playbook of twelve recipes—six bold burgers and six hearty sandwiches—all starring Big Marty’s Rolls. You’ll find spicy, savory, and smoky flavor combinations; set-it-and-forget-it slow cooker options; and even a veggie-friendly choice that still feels indulgent. Whether you’re hosting a full house for the championship game, tuning in to cheer on your country’s top athletes, or simply craving an excuse to make great food, these Big Marty’s recipes are ready to take your watch party to the next level.

Meet the Star Player: Big Marty’s Rolls

Every great game needs a standout player, and on your watch party menu, Big Marty’s Rolls easily earn that spot. These generously sized, sesame-topped rolls give you plenty of space to stack burgers, pile on slow-cooked meats, or layer up all your favorite fixings. The fluffy white interior is soft and tender, but still has enough structure to support hearty, sauce-loaded fillings—so your guests can focus on the action on screen instead of fumbling with messy plates.

Those sesame seeds aren’t just for looks, either. They bring a subtle nuttiness and light crunch that make each bite more interesting, especially when you give the rolls a quick toast in the oven or skillet. From diner-style burgers to regional barbecue sandwiches to creative copycat favorites, Big Marty’s Rolls are built for big flavors, big portions, and big crowds.

Big Marty Product Highlight Video

The Game-Day Lineup: Big Marty’s Burger Builds

When it comes to the biggest game of the season, you need burgers that can keep up with the energy in the room. Big Marty’s Rolls are the perfect foundation for a burger bar—set out a stack of toasted rolls, a tray of patties, and plenty of toppings, then let guests build their own winning combo.

To get you started, here are six Big Marty’s burger ideas that are ready for prime time.

Jalapeño Popper Burger

This burger takes your favorite game-day appetizer and turns it into a full-blown meal. Angus beef patties are stuffed with a rich mixture of cream cheese, cheddar, mozzarella, minced jalapeño, and bacon, then grilled and served on Big Marty’s Rolls with tomato, extra jalapeño slices, more bacon, and creamy avocado. It’s cheesy, spicy, and smoky—perfect for fans who like a little extra kick.

Get the recipe: https://potatorolls.com/recipes/jalapeno-popper-burger/

Big Marty Burger

If your crew loves classic drive-thru burgers, think of this as your at-home upgrade. Two thin beef patties, each topped with melty American cheese, are stacked with shredded iceberg lettuce, tomato, diced onion, pickles, and a tangy Thousand-Island-style sauce on a Big Marty’s Roll that’s been cleverly split into three layers. It delivers that nostalgic fast-food flavor, but with an upgraded, bakery-quality bun.

Get the recipe: https://potatorolls.com/recipes/big-marty-burger/

Chesapeake Burger

This burger gives a nod to coastal flavors and mid-Atlantic seafood traditions. Thin, seasoned beef patties are topped with American cheese and finished with a generous spoonful of warm, cheesy crab dip, plus lettuce, tomato, pickles, and a sprinkle of green onion. All of that richness is cradled by a Big Marty’s Roll, whose toasted sesame top adds extra texture to every bite. It’s a fun way to bring regional flair to your watch party spread.

Get the recipe: https://potatorolls.com/recipes/chesapeake-burger/

BBQ Lover’s Burger

This build is made for fans who refuse to choose sides. An all-beef patty is layered with Monterey Jack cheese, tangy pickle relish, saucy pulled pork, barbecue sauce, and crispy fried onions, then served on a Big Marty’s Roll that can handle all that weight. It’s part burger, part barbecue sandwich, and exactly the kind of over-the-top build that makes a game-day menu memorable.

Get the recipe: https://potatorolls.com/recipes/bbq-lovers-burger/

Southern Stacked Burger

This burger doesn’t hold anything back. Two quarter-pound patties are topped with creamy queso, crispy bacon, sweet caramelized onions, and a classic Southern touch: a fried green tomato. Martin’s Big Marty’s Rolls provide the extra width and support you need so every layer stays in place. It’s a hearty, fork-and-napkin kind of burger that still eats like a handheld.

Get the recipe: https://potatorolls.com/recipes/southern-stacked-burger/

Buffalo Cauliflower Burgers

These Buffalo cauliflower burgers are a fantastic option for guests who want something meatless but still crave that “game food” experience. Thick cauliflower “steaks” are marinated in buttermilk and hot sauce, coated in seasoned flour, baked until crisp, and brushed with homemade Buffalo sauce. They’re served on our famous seeded buns with lettuce, blue cheese crumbles, and optional bacon for added crunch and richness. It’s a playful twist on Buffalo wings that fits right into a burger lineup.

Get the recipe: https://potatorolls.com/recipes/buffalo-cauliflower-burgers/

Hearty Sandwiches That Score Big

Burgers may get a lot of the spotlight on game day, but a strong sandwich lineup is essential—especially if you’re feeding a crowd over several hours. Big Marty’s Rolls are ideal for slow cooker and multi-cooker recipes, since they can handle saucy, shredded fillings without falling apart. Prep the meat ahead of time, keep it warm, and let guests build sandwiches as the action unfolds on screen.

Here are six hearty options that are perfect for your next watch party.

Slow Cooker Chicken Bacon Ranch Sandwiches

This creamy, comforting classic is always a crowd-pleaser. Shredded chicken cooks low and slow with cream cheese, ranch seasoning, and crispy bacon until it’s rich and tender, then gets piled onto Big Marty’s Rolls with dill pickle chips for a tangy contrast. It’s easy to make in big batches and even easier to keep warm in the slow cooker through all four quarters.

Get the recipe: https://potatorolls.com/recipes/slow-cooker-chicken-bacon-ranch-sandwiches/

Honey Mustard BBQ Shredded Chicken Sandwich

This sweet-and-tangy shredded chicken comes together quickly in a multi-cooker, making it perfect for a last-minute watch party menu. Chicken breasts are cooked until fall-apart tender, then coated in a honey mustard–style barbecue sauce that strikes a balance between smoky, sweet, and zippy. Serve the mixture on Big Marty’s Rolls with your favorite crunchy toppings for a sandwich that feels special but is simple enough for any weeknight “homegating” spread.

Get the recipe: https://potatorolls.com/recipes/honey-mustard-bbq-shredded-chicken/

Baltimore Pit Beef Sandwich with Horseradish Sauce

Bring classic pit beef flavors to your living room with this regional-inspired sandwich. Thinly sliced, char-grilled beef is piled onto a Big Marty’s Roll and topped with a bold, creamy horseradish sauce, plus lettuce, tomato, and onion for crunch and freshness. It’s a great option if you want something that feels a little more “steakhouse” while still being totally grab-and-go.

Get the recipe: https://potatorolls.com/recipes/baltimore-pit-beef-sandwich-with-horseradish-sauce/

Slow Cooker Buffalo Chicken Sandwiches with Ranch Coleslaw

If Buffalo wings are a must at your watch party, these sandwiches are an easy way to serve that flavor to a crowd. Let chicken simmer in a spicy Buffalo-style sauce until it shreds effortlessly, then layer onto Big Marty’s Rolls and top with a cool, creamy ranch coleslaw. The combination of heat, crunch, and tang makes these an instant favorite (and the slow cooker does most of the work).

Get the recipe: https://potatorolls.com/recipes/slow-cooker-buffalo-chicken-sandwiches-with-ranch-coleslaw/

Classic Beef ’N Cheddar Sandwich

Inspired by a beloved fast-food favorite, this sandwich pairs thinly sliced roast beef with a rich, tangy cheese sauce and zesty red sauce, all served on a Big Marty’s Roll. The sesame-topped bun adds extra flavor and a bit of texture, while its size keeps all that cheesy, saucy goodness in check. It’s a nostalgic option that fits right in alongside your other game-day comfort foods.

Get the recipe: https://potatorolls.com/recipes/classic-beef-n-cheddar-sandwich/

Hanger Steak Sandwich

For a slightly more elevated take that still feels completely watch-party friendly, try this hanger steak sandwich. Marinated, seared steak is sliced thin and layered onto a toasted Big Marty’s Roll with flavorful toppings (like sautéed onions, greens, or a punchy spread) that complement the beef without overpowering it. It’s a great “special” option to mix in with your more casual slow cooker and Buffalo-inspired sandwiches.

Get the recipe: https://potatorolls.com/recipes/hanger-steak-sandwich/

Your Watch Party Game Plan (for Any Big Game)

With twelve Big Marty’s recipes in your playbook, you can mix and match to fit whatever kind of gathering you’re hosting. Build your menu around a burger bar, add in one or two slow-cooker sandwiches to keep things easy, and round it out with simple sides, dips, and veggie options for balance.

A few simple strategies go a long way:

• Prep ahead: Chop toppings, shred cheese, and mix sauces the day before.
• Toast the rolls: Warm Big Marty’s Rolls right before serving for maximum taste and texture.
• Use your slow cooker or multi-cooker: Let it handle shredded meats so you can enjoy the game.

With a little planning, you’ll spend less time in the kitchen and more time catching the highlights.

Closing: Go Big with Big Marty’s

Big moments call for memorable food, and Big Marty’s Rolls are ready to deliver. Their generous size, sesame-studded tops, and soft, sturdy crumb make them the perfect partner for bold burgers, saucy sandwiches, and everything else in this game-day lineup.

If you make any of these recipes for your next watch party, we’d love to see your creations! Share your photos and tag us at @potatorolls on social media. And if you’re hungry for even more inspiration, be sure to explore our full collection of recipes and related blog posts for game-day ideas, slow-cooker favorites, and beyond.

Here’s to big games, big flavors, and Big Marty’s Rolls at the center of your spread.

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