The Taste is

The #1 Branded Potato Roll
in the United States

Decades of smiles.

The sweet, buttery taste, soft texture, and distinctive golden color makes our products instant favorites.

Our Story

How We (Potato) Roll

“Martin’s rolls are marshmallow-soft and sweet and magically made [with] potatoes. There’s nothing better for sandwiching a charred burger patty with a slice of tomato, lettuce and onion. (Sorry, fancy brioche and squat English muffins)…”
Tasting Table

The Best Hamburger Buns You Can Buy in the Store

​”Perhaps you’ve visited a food site on the internet in the past 10 years and already know that Martin’s Potato Rolls are generally touted as the end-all-be-all of sandwich buns. In our testing we found, unsurprisingly, that the hype is warranted. We compared Martin’s to five other potato rolls in a blind taste test and, despite a few worthy challengers, they came out definitively on top.”

On the legend of Martin’s Potato Rolls, the unassuming buns that took over the culinary community

Martin’s Potato Rolls are truly the best and there is no substitute Every burger, shrimp salad and fried chicken sandwich served on a Martin’s Potato Roll provides a welcome reminder that great food needn’t be expensive or complicated. Sometimes the simplest ingredients are capable of producing the greatest results”
National Post

How Martin’s Potato Rolls Became the ‘It’ Burger Bun

“The answer is a combination of a few factors: there’s the Shake Shack effect, surely, but the global reach of Martin’s potato rolls has also been fueled by nostalgia and the power of internet word-of-mouth…”

The Only Burger in L.A. You Should Be Comparing to Shake Shack

“In the bicoastal burger battle to end all bicoastal burger battles, we put Belcampo’s Fastburger up against Shake Shack’s ShackBurger. The Bun: They [both] use a squishy, cakey, unbelievably delicious Martin’s Potato Roll…”
LA Magazine

Grilled Bacon Burgers with Caramelized Onion

“Shopping for Burger Buns– Ultimate burgers deserve top-notch buns. Our favorites are Martin’s Sandwich Potato Rolls: They boast a mild sweetness that pairs well with a rich, salty beef burger. They also have a particularly light, tender, moist texture…”
Cook’s Country