Privacy Policy
Updated as of January 6, 2021
Privacy Policy
This is the privacy policy of Martin’s Famous Pastry Shoppe, Inc. (“Martin’s,” “we,” “our,” or “us”) for our websites (including, but not limited to, potatorolls.com), social media pages, and marketing emails. This policy describes how we collect, use, and share information from and about you, including, but not limited to, information we obtain when you visit our websites or social media pages or receive our marketing emails.
Your use of our websites is also subject to our Terms of Use.
Information we collect from and about you
We collect information you provide to us, including:
Information you submit or post. For example, if you apply for a job, enter a contest, respond to a survey, or otherwise post content on our websites or social media pages, we will collect the information you provide to us.
Contact information. For example, we may collect your name, mailing or street address, phone number, or email address.
Payment information. For example, we may collect your credit card information when you make a purchase through our websites.
Demographic information. For example, we may collect your age or gender.
We collect information about you when you use our websites. For example, we may collect information about your location, what browser you are using, your IP address, what site you came from, what pages you visit, what site you visit when you leave us, and your operating system, hardware model, and other unique device identifiers.
We collect information about you when you receive our marketing emails. For example, we may collect information about whether, for how long, and how many times you open the email, your IP address and location, what links you follow from the email, what software you use to read the email, and your operating system, hardware model, and other unique device identifiers.
We collect information about you when you interact with our social media pages. For example, we may collect information about your friend list, your groups, your location, and other pages you may have “liked” or expressed interest in.
How we collect information
We collect information you give us. For example, if you apply for a job, enter a contest, respond to a survey, or otherwise post content on our websites or social media pages, we will collect the information you provide to us.
We collect information about you when you use our websites and receive our marketing emails. We collect, and we may engage third parties such as Google to collect, information about you when you use our websites and receive our marketing emails. To do this, we and such third parties may use tracking tools such as cookies (data placed onto the device you use when you visit a website), web beacons (transparent graphic images, also called pixel tags or tracking bugs, placed on a web page or email to confirm that you have accessed the web page or email and to track your interaction with the web page or email), and similar technologies. Where such information is collected by Google or other third parties, the information may be used by such parties, together with other information about you obtained by such parties, for their own purposes and may also be accessible to government authorities.
We get information about you from third parties. For example, social media platforms may give us information about you, including, but not limited to, information we obtain when you visit our social media pages.
How we use information
We use information to respond to your requests and inquiries. For example, we may use your information to process your employment application, to register you for promotions, fulfill orders or prizes, or otherwise respond to you when you contact us.
We use information for marketing purposes. For example, we might send you information about our products and special offers.
We use information for interest based or behavioral advertising. We and our partners use information gathered about you across our and other websites and platforms for interest based or behavioral advertising. Interest based or behavioral advertising is advertising that is directed to you based on your browsing habits and online activities.
We use information to look at site trends and customer interests. For example, we may use your information to make website or product improvements.
We use information to verify requests made pursuant to this policy. We will use certain pieces of personal information to verify your identity if you make requests pursuant to this policy. The verification steps and the pieces of personal information that we request may vary depending on the sensitivity and nature of your request.
We may use your information to notify you about changes to this policy or our Terms of Use.
We may use information we collect from or about you in combination with information about you we obtain from third parties.
We use your information as otherwise permitted by law.
We may share information with third parties
We will share information with third parties such as Google who perform services on our behalf. For example, we may authorize web analytic companies such as Google to use cookies, web beacons, and similar technologies to compile information about you when you use our websites or receive our marketing emails. Where such information is collected by Google or other third parties, the information may be used by such parties, together with other information about you obtained by such parties, for their own purposes and may also be accessible to government authorities.
We will share information with our business partners. For example, we might share information with a business partner who is running a joint promotion with us. We might also share information with a business partner who distributes our products.
We will share information with any successor to all or part of our business. For example, if we sell our business, we may transfer your information as part of the transaction.
We will share information if we think we need to in order to comply with the law. For example, we may disclose information to a government agency or investigatory body if requested. We may disclose information to respond to a subpoena or court order. We may also disclose information to enforce our Terms of Use.
Your choices regarding our marketing and tracking tools
You can opt out of marketing emails. To stop receiving our promotional emails, contact us by email at marketing@mfps.com or by phone at 1-800-548-1200.
You can manage how we use cookies. Your browser is likely set to automatically accept cookies, however you can change its settings to refuse cookies or alert you that cookies are being sent. For information on how to control your cookie settings, please refer to your browser’s help menu.
Some browsers may have a “do not track” feature that lets you tell websites that you do not want to have your online activities tracked. We do not respond to such signals at this time.
You have other controls you can exercise. You can choose whether or not to disclose personal information to us. Some parts of our websites may be more difficult or impossible to use if you choose not to share. If you turn off cookies or tracking tools, parts of our websites may not work properly.
Google Analytics. Our websites and marketing emails use Google Analytics to collect information about you. For information on how to prevent your information from being used by Google Analytics, see https://tools.google.com/dlpage/gaoptout and http://www.google.com/safetycenter/tools/#manage-your-ads-preferences. Certain choices you make are both browser and device specific.
Your California Privacy Rights
If you are a California resident, you have the right to make the following requests with respect to your personal information:
- Right to know– You can request that we disclose to you the personal information about you that we collect, use, disclose, and sell.
- Right to request deletion– You can request that we delete your personal information that we collect, subject to certain exceptions.
- Right to opt out– You can request to opt-out of the sale of your personal information.
California residents can exercise these rights by emailing us at marketing@mfps.com, by calling us at 1-800-548-1200, or by submitting a request at https://potatorolls.com/ccpa.
We will take reasonable steps to verify your identity before responding to your request. The steps we take will vary depending on the type of request and the sensitivity of the personal information. We may deny your request, in whole or in part, if we have the right to do so or to comply with our legal obligations.
If you submit a request to delete your personal information, we may not be able to delete all of your information from our archival and backup systems.
California residents can designate an authorized agent to make a request on their behalf. An authorized agent can submit a request using the methods identified above. When submitting a request, please ensure the authorized agent is identified as an authorized agent.
We will not discriminate against you because you exercise any of these rights.
Children’s Privacy
Our websites are intended for adults. We do not knowingly collect, use, disclose, or sell personally identifiable information from children under the age of 16.
Parents, you have the right to review, delete, or refuse to permit further collection or use of any of your child’s information that we have on file. To do this, please email us at marketing@mfps.com, call us at 1-800-548-1200 or write to us at:
Martin’s Famous Pastry Shoppe, Inc.
Attn: Manager of Marketing
1000 Potato Roll Lane
Chambersburg, PA 17202
In any event, if we find out we have collected information from a child under 16, we will make reasonable efforts to delete such information from our records in a timely manner.
To learn more about protecting children’s online privacy, click here.
Data Retention
In accordance with our record keeping policy, we may delete certain records that contain your personal information. Except to the extent applicable law requires us to retain your information, we are under no obligation to retain your information and we disclaim any liability arising out of or related to the destruction of your information.
Security
We utilize standard security measures to protect your information. However, we cannot guarantee that your information will be entirely secure. We encourage you to use caution when using the Internet.
Links to Third Party Sites
Our websites, social media pages, and marketing emails may contain links to other sites that we do not own or operate. We are not responsible for these linked sites. We encourage you to review the privacy policies of each linked site before disclosing any personal information. This policy only applies to the personal information we collect from our websites, social media pages, and marketing emails.
Social Media
We may receive additional personal information from you if you choose to use one of our third party social media applications. This information includes, but is not limited to, your friend list, your groups, your location, and other pages you may have “liked” or expressed interest in. This information may be used, in addition to the personal information we have collected through our websites and marketing emails, to help tailor our content to you or enhance our ability to advertise products that we believe may be of particular interest to you.
Our privacy policy does not apply to any social media applications. By visiting any of our pages contained on a social media platform, such as Facebook or Instagram, you are consenting to their terms of use and privacy policies. We do not control the privacy settings and preferences maintained by any social media platform. If you would like to make changes to those settings and preferences, you should visit the settings pages on the applicable site. We cannot control the actions of users on any social media platform and we are not responsible for any content users post onto our pages.
International Use
If you visit our websites or social media pages or receive our marketing emails from outside of the United States, you consent to the collection, transfer, and processing of your information in the United States. Our use of your information is subject to the laws of the United States, which may not be as stringent or comprehensive as privacy laws in other countries. By visiting our websites or social media pages or receiving our marketing emails, you waive any claim that may arise under the laws of your home country.
Contact for Information
If you have any questions, comments, or concerns about this privacy policy or our websites, social media pages, or marketing emails, please do not hesitate to contact us by emailing marketing@mfps.com, by calling 1-800-548-1200, or by writing to us at:
Martin’s Famous Pastry Shoppe, Inc.
Attn: Manager of Marketing
1000 Potato Roll Lane
Chambersburg, PA 17202
Policy Updates
If we make any changes to this policy, we will post a notice of the change on our website homepages. Where permitted by law, changes to this policy will be applied to information we already maintain.