Martin’s Video Scholarship

Click here: Video Scholarship Contest Rules

• First Place: $3,000
• Second Place: $1,500
• Third Place: $500

Note: There will be two winners for each place (1st, 2nd, 3rd); one for each video category (Instagram Reels and YouTube).

• Must be a legal resident of the United States who is 18 years of age or older at the time of entry.
• Must be a full-time or part-time undergraduate student at the time of entry.
• Must attend a college or university within 100 miles of Martin’s Chambersburg, PA bakery or Martin’s Valdosta, GA bakery at the time of entry.
• Must physically reside within 100 miles of Martin’s Chambersburg, PA bakery or Martin’s Valdosta, GA bakery at the time of entry.
• Martin’s has the right to verify the eligibility of each entrant.
• For more information, please see the Official Rules.

• YouTube ad: 30 seconds – 1 minute, horizontal video (1920×1080), mp4 format
• Instagram Reels ad: 15-30 seconds, vertical video (1080×1920), mp4 format

Note: Entrant may choose from either video format for their submission. 

• Winning ads will be used in a spring campaign. Please keep this in mind when creating your content (i.e., no snowy/wintry scenes, no holiday-inspired videos).
• Be careful not to use copywritten music in your ad.
• The video should be the original work of the entrant produced for this Contest.
• The video should feature Sweet Party Potato Rolls and/or Sweet Dinner Potato Rolls
• The video should incorporate the Martin’s Famous Potato Bread and Rolls logo and the packaging for Sweet Party Potato Rolls and/or Sweet Dinner Potato Rolls
• The video should not include or reference any other brands
• The video should be approximately 15-30 seconds in duration for the Instagram Reels video or 30 seconds – 1 minute for the YouTube video. Entrant may decide which video to make.
• Additional requirements for video submissions are set forth in the Official Rules under the heading “Additional Video Submission Guidelines and Restrictions.”

Video submissions should be targeted toward one or more of the following groups:

1. Moms with young children (ages 3-18)
2. Foodies, M/F, ages 25-34
3. Fairly affluent and/or college-educated
4. Predominantly East Coast with select Midwest markets

For Instagram – This is a fast-growing platform, especially among younger users, with a strong emphasis on mobile use and visual sharing. We see many “foodie” influencers on this platform due to the visual nature of the content.

For YouTube – Our YouTube audience is primarily men with an interest in traditionally masculine “foodie” content such as burger and grilling tutorials. Our goal is to curate “meatier” content to reach this target audience.

• Video Use Agreement – Actor
• Video Use Agreement – Actor (Minor)
• Video Use Agreement – Producer

• Integration and promotion of Martin’s products and brand image: 25% weight
• Messaging clarity: 25% weight
• Creativity and uniqueness: 25% weight
• Aesthetic, editing, and visual quality: 25% weight

• Martin’s Logo: Horizontal | Vertical
• Martin’s Brand Guidelines: Martin’s Brand Standards Guide
• Martin’s Brand Voice: Martin’s is a family-friendly company, therefore all video submissions will need to be G-rated. See Martin’s Brand Standards Guide (above) for more details.

• Campaign Logo(s): Yellow Circle | Blue Circle | Transparent
• Product Image(s): Sweet Dinner Potato Rolls | Sweet Party Potato Rolls
• Campaign Promotional Examples: Campaign Background for Students
• Campaign Flyer: Mini Moments Scholarship Poster (2022-2023)

• Martin’s Sweet Dinner and Party Potato Rolls may be purchased at most major grocery stores. Visit https://potatorolls.com/where-to-buy to find your nearest location.
• If you have difficulty finding our products, please contact marketing@potatorolls.com for assistance.