At Martin’s, we’ve always believed that the best recipes start with the best ingredients—and that includes our beloved Potato Rolls. But don’t just take our word for it! We recently asked you, our loyal fans, to share your thoughts on everything from your go-to recipes to how Martin’s has become a part of your family traditions. Today, we’re excited to dive into your responses and reveal the fun, creative, and heartfelt ways you use our products.
Whether you’re here for some recipe inspo or just love a good story, we think you’ll enjoy this peek behind the curtain into our Martin’s community. Let’s jump in!
Question 1: How often do you purchase Martin’s products?
We know some of you can’t resist stocking up on our rolls every time you hit the grocery store—and we totally get it! Here’s what our research tells us: the majority of our fans say they purchase Martin’s products at least twice a month. In fact, nearly half of our customers admit to purchasing Martin’s products at least once per week, with many stocking up for special occasions or weekly dinners.
No matter how often you buy, we’re just glad you choose to share your meals with us. Keep reading for more fan-favorite recipes and ways to level up your cooking game with Martin’s!
Question 2: How many times a week do you enjoy our products?
As a follow-up to question 1, we polled our social media audience to see how often fans enjoy our products at home for those who buy our products regularly.
Check out their responses below!
- “Pretty much on the daily!!!😍” – @the.paperplategourmet
- “My daily bread!!!!!!! It’s heavenly” – @glassbymarilynjewels
- “More than a few times a week” – @anarchyzach
- “We buy them buy 2s and they go so fast 😂 those sliders and potato rolls are so good but that sliced bread!! I need a factory visit I have to smell this bread fresh!!!” – @chefsweetieb
- “At least 2-3x week” – @braunbecue
- “Usually 2x but this week 4x” – @timby972
- “Every day for lunch we have potato bread sandwiches 😍” – @marymary7
- “Too many times to count 🍞” – @kellysansiveri
- “On days ending in y 😉” – @jl2.1776
- “Almost every morning” – @lauren.leska.79
- “A few times most weeks. Your company has the best rolls/bread!! 😍” – @pattyk300
Question 3: Which Martin’s product(s) do you buy most frequently?
While we certainly have die-hard fans for each of our products, there are a few standouts that top the list of most frequently purchased products by our customers. The majority of our fans frequently purchase Martin’s Sandwich Potato Rolls followed by Martin’s Potato Bread and Martin’s Long Potato Rolls. Which of these products have you tried?
We also asked this question on social media via a Facebook and Instagram post. Here are a couple of our favorite responses!
“I always have at least two loaves of your Potato Bread in my freezer and at least one of the Sandwich and Long (Hot Dog) Rolls. At all times!”
– Elaine A. on Facebook
“Always keep the Sandwich Rolls stocked but currently have a Big Marty open for some Burgers we made this weekend. Gonna pick up a Sweet Party for some Sliders soon ;)”
– @schweidandsons on Instagram
Want to join in on the conversation? Comment on the Facebook post above, or on Instagram here.
Question 4: Which is your favorite Martin’s product?
While this question could yield similar results to the one above, we wanted to explore which of our products was the ultimate fan-favorite regardless of purchase frequency. Through a fun social media post themed around a global sporting event, we discovered that your top picks are Sandwich Potato Rolls, Long Potato Rolls, Sweet Dinner Potato Rolls, and Big Marty’s Rolls.
Some fans got really into the voting concept, while others took the opportunity to commend our entire product line for being top-notch:
“All of your products deserve a gold medal! If I was stranded on a deserted island, and could only have one thing to eat, it would be your potato bread rolls. I’ve got a serious addiction to your products.”
– Kathy T.
“Gold= Slider Rolls, Silver=Sandwich Rolls, Bronze= Long Rolls. These are the ones I buy the most. I’ve tried other brands and nothing stands up to the taste and quality of Martin’s Famous Potato Rolls and Bread.”
– Jenn S.
“When they’re all perfection, you win the all-around! Gold to Martin’s in general! 🥇”
– Rachel H.
“I have to tell you, I bought some other brand because it was only 1.99. I figured why not? Well here’s why not…they were dry, the unsoftest bun I’ve ever had and less flavor than white. Never again. You are truly the best and they all get a gold medal.”
– Anna M.
In a different social post, we took it a step further and asked fans the question: “If you could only have two Martin’s products for the rest of your life, which products would you pick?” Many fans were torn at having to pick favorites and each product made at least several appearances in the comments. However, the most popular answers were Sandwich Rolls, Long Rolls, Potato Bread, Slider Rolls, and Big Marty’s Rolls (which weren’t even given as an option).
Question 5: What do you like most about Martin’s products?
When we asked you what keeps you coming back for more Martin’s products, your answers warmed our hearts! From the signature softness to the delicious flavor, it’s clear that you all have your favorite things about our products.
Here’s a look at some of your responses:
Martin’s potato products always feel as if they just came out of the oven. They are all really soft and fresh which makes them taste so much better than other brands.
– Michelle L.
They have the best texture compared to all other brands. They are soft, fresh and of course have a unique taste that’s delicious. Even better than more expensive brands.
– Roger J.
Love, love, love the freshness of the rolls. I can always count on them hanging in there for the full burger meal while others crumble or fall apart. Really don’t know how we missed using Martin’s for so long. We will never go back to regular bread or rolls for our sandwiches.
– Angie C.
Our survey results show that a multitude of fans had great things to say about the taste of our rolls, with other fans raving about their freshness, softness, and unique flavor or texture. Check out the word cloud of some of your favorite features below:
Whether you’re enjoying Martin’s rolls with breakfast, lunch, or dinner, it’s clear that our fans love the unbeatable combination of flavor and texture that sets us apart. We couldn’t be more grateful for your support—and for sharing your love of Martin’s with us!
Question 6: What’s your favorite way to use Martin’s Potato Rolls?
Burgers. There is no reason on earth for a burger to be served on anything other than a Martin’s Potato Roll.
– Donald S.
We use them for everyday meals and snacks. Sandwiches, French toast, grilled cheese, toast, the list goes on and on.
– Gwen L.
We love to use Martin’s Potato Rolls for burgers, hot dogs, sausages, and lobster rolls!
– William F.
There is no better way to make an amazing BLT than in between 2 delicious slices of Martin’s Bread!
– Derek S.
Our fans have spoken! From classic burgers to unique sandwich creations, we saw an overwhelming number of responses. According to our survey, many of you say sandwiches are your go-to, while others love experimenting with burgers, hot dogs, sliders, toast, and more. Check out the word cloud below to see some of your favorite ways to enjoy our products:
Question 7: What’s your go-to recipe for the best burger?
Since we know how enthusiastic our fans can get about burgers on our buns, we wanted to hear all your favorite tips and tricks about what makes a great burger. To do this, we posted a series of questions to social media asking about different elements of burger making.
Check out the individual questions and select answers below:
Poll #1: We’d love to know your go-to recipe for the best cheeseburgers! (Facebook | Instagram)
“Butter burgers. I take a fairly thick burger patty, season with seasoned salt and black pepper. I melt 2 tablespoons of butter in a frying pan, add in a bit of Worcestershire, cook burger until done, spooning butter over top. I melt a little cheese, serve on a bun buttered on both sides.”
– Rosanne G.
Poll #2: Tell us below how Martin’s has improved your burger game! (Facebook | Instagram)
“Martin’s Potato Rolls are the perfect complement to a good burger. The size is perfect for a neat fit and also accommodates the tomato and pickles. Ketchup for the finish and you have a delicious and yummy looking burger.”
– Ellen S.
“Martin’s bread is THE gold standard for rolls and buns. We moved to Dallas and saw it in the stores here. I’m obsessed.”
– Audrey S.
Poll #3: What makes or breaks a good burger? (Instagram)
“The beef 🔥 must be quality beef!”
– @schweidandsons
“The sauce”
– @boostburgerpa
“Seasoning. Salt and pepper on the grill – sometimes a blend of salt, white pepper, granulated garlic, onion, smoked paprika and nutritional yeast on the griddle”
– @chef.ljc
“Proper meat to bun ratio”
– @roguecookers
“One word; SIMPLICITY…Oklahoma Onion Burger is simple and delivers everything you need in a burger!! @motzburger you are the Tolkien of Burgers! 🍔”
– @darin.fit
“Burger to bun ratio, medium well. Good blend of beef. American and cheddar. Simple sauce. Pickles. And a Martin’s bun”
– @only1_cannoli
Poll #4: What is the best topping for burgers? (Facebook | Instagram)
“Depends, you got your Mushroom Bacon Swiss with red onion, then your Rodeo Burger with cheddar, onion rings and BBQ sauce, your Backyard Classic with lettuce, tomato, and American, some pickles and mayo.”
– @fryedporkchop on Instagram
“Start with only Martin’s Potato Rolls. Fried onions and cheddar cheese with ketchup 😋”
– Ellen S.
“Cheese. I think good old American cheese or cheddar. Pimento cheese is good on burgers too. I like cheese, lettuce, tomato, onions and mayo, or cheese with ketchup, mustard, dill pickles and onions.”
– Rosanne G.
“Meat, cheese, pickles, sauce”
– @bearded_chef_guy
Question 8: What’s the best way to prepare a hot dog?
Since we know how passionate our fans are about crafting the perfect hot dog on Martin’s Long Potato Rolls, we wanted to gather all your favorite tips and tricks for hot dog preparation. To do this, we asked a series of questions on social media about everything from cooking methods to topping combinations—and you delivered with some amazing ideas!
Poll #1: What is your favorite hot dog preparation method? (Instagram)
You all had a lot of things to say about ways to cook a hot dog! Many people voted for boiled or grilled; however, others preferred pan-fried, open flame, air fryer, and also deep-fried or steamed (which weren’t even listed as options). Scan the comment section below!
Poll #2: How “done” do you like your hot dog? (Instagram)
The general consensus among fans was that somewhere between “slightly charred” and “full on char,” referencing the post infographic, makes the ideal hot dog. What do you think? Comment on the post below!
Poll #3: What’s your favorite hot dog topping? (Facebook | Instagram)
“I’m in Pennsylvania. My favorite toppings are ketchup, mustard, onions, relish, sauerkraut and chili, all together, or some in combination. I always have Martin’s Potato Rolls.”
– Rosanne G.
“The MotLee’s Boss Dogg! A deep fried quarter pound frank with mustard, onions, chili & cheese! On a Martin’s Famous Potato Rolls and Bread roll of course 😎”
– MotLee’s on Facebook
The most reoccurring answers were mustard (spicy brown or yellow), diced onions, and chili, but fans also love to top their hot dogs with coleslaw, sauerkraut, ketchup, cheese, relish, mayo, tomatoes, and jalapeños.
Question 9: What’s your signature sandwich recipe on Martin’s Famous Potato Rolls or Bread?
Let’s not forget about sandwiches on Martin’s Potato Rolls & Bread—another fan favorite! From subs and hoagies to simple lunchtime treats, here’s what you had to say about your favorite types of sandwiches.
Poll #1: What kind of sandwiches do you like to make on Martin’s Big Marty’s or Hoagie Rolls? (Facebook | Instagram)
“Love the Hoagie Rolls! Makes a great steak and cheese sub.”
– Norm N.
“Hot ham and swiss on a buttery toasted sesame seed bun! Nummy nummy.”
– Tanya M.
“Pasta sauce, mozzarella cheese, sliced pepperoni = Hoagie Pizza.”
– @sallytaughtme on Instagram
Poll #2: How do you build a PB&J sandwich? (Facebook | Instagram)
Wow—there’s a lot of possible combinations for preparing a simple PB&J, especially if you consider the different flavors of jelly, styles of peanut butter, and different bread and roll products! It seems that the majority of people prefer creamy peanut butter over crunchy, and the jelly was a toss-up between two classics: grape and strawberry. However, we loved seeing everyone’s go-to combos and can’t wait to try them all out!
Poll #3: What is the BEST way to prepare a grilled cheese? (Instagram)
In our post infographic, we showed you 7 methods of preparing a grilled cheese sandwich, from stovetop and oven baked to even microwaved and air fried! By a vast majority, the preferred method was pan-frying using either a regular skillet or a cast iron pan. How many methods have you tried?
Question 10: Share a memorable experience you’ve had with Martin’s products.
Nothing warms our hearts more than hearing how Martin’s has played a role in your special moments. Whether it’s a summer cookout, a first date, or a holiday dinner, your stories make all the hard work worth it. We’ve gathered some of the best stories that celebrate how our rolls have made their way into your memorable experiences.
Football season is always a memorable time. Multiple family & friends in the house, many rooting for opposite teams. The one time everyone gets along (kidding, we all get along fine during the game too) is when the sliders come out, all made with Martin’s Sweet Potato Rolls.
– Rebecca K.
I love when little toddlers and children eat something and then joyously say, “MMMMMM’. This is the reaction I get when I bring the Martin’s rolls and cut them up for the little toddlers and pre-school children that I babysit for. It gives me a good feeling to know I am feeding them something healthy, and they LOVE Martin’s Rolls and Breads!
– Jean S.
I went to visit my daughter at her new apartment and she made us a snack and she had bought Martin’s rolls, just like we always ate at home. I was very impressed that she stuck to the same brand after trying so many others.
– Roger J.
The first time I bought your Cinnamon Raisin Swirl Potato Bread, I knew after the first bite I found a new brand that I fell head over heels for.
– Pamela F.
When my grandson brought his girlfriend to meet me the first time, I offered to make them grilled cheese sandwiches (my grandson’s favorite.) His girlfriend was so happy to see I had Martin’s Butter Bread, she said it’s the only bread she eats!
– Jackie T.
Our survey shows that consumers have had many memorable experiences using Martin’s products during holidays, barbecues and cookouts, and various types of parties. Meanwhile, others have fond memories of using Martin’s for sandwiches, burgers, hot dogs, French toast, grilled cheese, and more!
We also asked a similar question on social media to hear our followers’ reactions. Here are a couple of our favorite responses!
Poll: What’s a core memory of the first time you ate a Martin’s Potato Roll? (Instagram)
“18 yrs ago!! @meateaterykeys Changed my life we have been using them ever since. @potatorolls”
– @chefgeorgepatti on Instagram
“When I lived on the west coast I had to have them shipped out there. It was worth it. Then I moved away, and when I saw them on the grocery store shelves I had to take a moment to appreciate it.”
– @vikingchef88 on Instagram
Bonus Question: How would you introduce Martin’s products to friends or family who haven’t tried them?
We couldn’t wrap things up without throwing in this one last question for our Martin’s enthusiasts! As always, your answers were full of creative and heartfelt ideas!
Just let them try one. I bring food to work and I’ve converted a few people from their inferior buns.
– Tom H.
Anyone who has eaten at my home has always asked what kind of rolls we use and I don’t hesitate to show them. Almost everyone we know has switched to Martin’s.
– Beverly S.
I always stand in front of the rolls/bread at our local HEB bread aisle and comment to anyone nearby on how tasty your products are.
– Susan Z.
From cookouts to breakfast spreads, our fans know that once someone tries Martin’s products, they’re hooked! Whether it’s the buttery taste, the soft pillowy rolls, or the versatility in the kitchen, Martin’s is the key ingredient to creating memorable meals.
Are you as much of a fanatic about Martin’s Famous Potato Rolls & Bread as the customers quoted above? Share the love with your family and friends by spreading the word!
P.S. If you want to be the first to hear about product updates, new recipes, and exciting giveaway opportunities, sign up for our email newsletter or follow us on social media at the links below!
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