This Store-Bought Potato Roll Brand Is Popular. But What Makes It So Special?

tastingtable.com |2025

Potatoes' pillowy, starchy pulp makes equally pillowy, hearty bread. And no brand has mastered the mighty potato roll better than Martin's potato rolls. So delicious and perfect are Martin's potato rolls that other brands and copycat home recipes try to emulate them. But what makes Martin's potato rolls so special? To understand what makes Martin's potato rolls stand out, it's first important to understand what potato rolls really are. In the states, swap a portion of whole wheat flour with either boiled and mashed potato pulp or dehydrated potato granules. The result is a buttery, slightly sweeter crumb with the most perfect, soft squish imaginable. Just as potatoes are hearty starches, potato bread has a much longer shelf life because it holds onto moisture longer and doesn't dry out as quickly as wheat bread.



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Burger legend George Motz shares favorite smashburger recipes, cooking tips

abcnews.go.com |2025

When it comes to burgers, George Motz is the foremost culinary authority on perfect patty blends, cooking techniques, flavor and execution. The chef, author and James Beard Award-nominated documentary producer joined "Good Morning America" on Friday to cook up his famed burgers. Motz, who has traveled the world spreading his knowledge of burgers through pop-ups and workshops, opened Hamburger America in New York City, which was awarded two stars by restaurant critic Pete Wells in the New York Times. Check out his full recipes using Martin's Potato Rolls to recreate a taste of these burgers at home.

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How Small Bar Makes its Double Cheeseburger

avenuecalgary.com |2025

Small Bar is a new bar in Bridgeland — sort of. The space was previously known as Cannibale, a sleek-yet-friendly cocktail bar, but, after 10 years, owners Mike Hope and Shayne Perrin needed a change. Cannibale closed, and Small Bar grew from the ashes. Now more of a neighbourhood bar that draws inspiration from the North American dive bars Hope and Perrin love, Small Bar keeps it simple. That is exemplified by the double cheeseburger — a dish embodying Small Bar’s mentality of unfussy, delicious food. Executive chef Kevin Turner shares what goes into Small Bar’s version of a perfect cheeseburger.

The Bun - “We use a potato roll made by Martin’s Famous,” Turner says. “They’re known and loved for their sweet, buttery taste, pillowy texture and golden colour.” The potato roll stays soft and fluffy, but still holds up to the burger’s juices.

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San Diego’s 27 Greatest Cheeseburgers: From Crispy Smash, To Juicy Classics & Everything In Between

www.sandiegoville.com |2025

For The Win Double Cheeseburger (Pacific Beach) - This celebrated Los Angeles smashburger chain opened its first San Diego branch in Pacific Beach earlier this year and already has made a name for itself with its lacey, crispy burgers. We love the double cheese burger with high-quality beef patties smashed with grilled onions, served on a toasted Martin's potato bun and topped with pickles and fry sauce.

E.L.E. Burger Double Cheeseburger (Pop-Up) - One of San Diego’s most beloved burger pop-ups, E.L.E. sets up most Saturdays at Open Bar in Pacific Beach from noon to 5pm (or until sold out—get there early!). The Double Cheeseburger features two smash patties, American cheese, thin-sliced grilled onions, iceberg lettuce, pickles, and their signature “Love Spread” on a toasted Martin’s Potato Roll.

North Park Beer Original Smash (North Park, Bankers Hill, Crown Point) - Known for its top-tier craft beer, North Park Beer Co. also serves up some seriously underrated food. Don’t sleep on the pizza at their Crown Point taproom - it’s among the best in town. But the real surprise? Their Original Smash burger. Featuring two ultra-crispy thin beef patties, each topped with American cheese and melty onions, all smothered in special sauce and served on a toasted Martin’s Potato Roll, this burger is a must-try.

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Martin’s® Famous Potato Rolls Launches in Smart & Final® Stores Across California, Arizona, and Nevada

prnewswire.com |2025

Martin's Famous Pastry Shoppe, Inc., the makers of Martin's Famous Potato Rolls, announced today that its iconic bakery products are now available in all Smart & Final locations throughout California, Arizona, and Nevada. This strategic expansion brings the nation's most sought-after rolls to a new and valued retail partner in the western United States. Shoppers at Smart & Final, the smaller, faster grocery warehouse store for households and businesses, can now purchase four of Martin's most popular products:

Martin's Sandwich Potato Rolls: The #1 Branded Potato Roll in the USA, renowned for its golden color, soft texture, and buttery taste that elevates any sandwich.
Martin's Long Potato Rolls: The perfect roll for classic hot dogs, savory bratwurst, or decadent lobster rolls.
Martin's Slider Potato Rolls: Ideal for creating crowd-pleasing sliders or mini sandwiches.
Martin's Sweet Dinner Potato Rolls: A perfectly sweet dinner roll to enjoy by itself or to use for sliders and more.

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