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Product Highlight: Martin’s 100% Whole Wheat Potato Bread

February 19, 2018
6 min. read

Are you resolved to incorporate more healthy foods into your diet? With every new year comes new personal goals we set out to achieve. With January just behind us, and February being Heart Health Month and the start of Lent, these milestone months can be great motivators to eat healthier or “give up” unhealthy food. (If you missed last week’s blog about nutrient-filled foods and recipe ideas, give it a read here:

However, keep in mind these two things: One—you don’t need a special occasion to focus on your health; find your own personal milestone moments so you can stay motivated all year long. Two—healthful eating doesn’t have to taste bland; it’s easier to stay on track if you enjoy what you’re eating. These two important points can make all the difference between a forgotten and a successful resolution.

These are a few of the reasons why Martin’s 100% Whole Wheat Potato Bread is the best of both worlds! This product provides numerous health benefits while still maintaining the same great taste of our classic potato bread.

If you aren’t familiar with this whole wheat potato product, give it a try by incorporating it into your daily routine. Read on for more fun facts and recipe ideas about this month’s Product Highlight.

About Martin’s 100% Whole Wheat Potato Bread

Martin’s Whole Wheat Potato Bread is similar in taste and texture to our regular potato bread and roll products; it still contains high quality ingredients such as real milk, yeast, and sugar, as well as potato flour. The main difference is that this whole wheat product contains 100% stone ground whole wheat flour in place of unbleached enriched wheat flour.

From a nutrition standpoint, our 100% Whole Wheat Potato Bread is slightly lower in calories than our regular Potato Bread, and slightly higher in nutrients such as fiber, protein, and iron, as well as a few other vitamins and minerals.

Did you know?
Martin’s Whole Wheat Potato Bread products have been recognized in publications such as Men’s Health and Eat This, Not That! for many accolades including “Best Brand Name Breads for Weight Loss,” “The Best Breads and Grains for Men 2015 – Burger Bun,” and “Best Foods for Barbecues – Hamburger Bun.”

As for the taste, we’ve found that the inclusion of potato flour, alongside the whole wheat flour, helps to add a subtle sweetness and softer texture that is so often lacking from other whole wheat products on grocery store shelves. Many other whole wheat breads tend to be harsh-tasting or leave an unpleasant aftertaste. By contrast, Martin’s light, buttery taste is pleasant and mild, making these great products for the whole family—even kids!

Fun Fact: Martin’s 100% Whole Wheat Potato Bread has been part of the Martin’s line of products since 2003. After some earlier testing of a standard whole wheat product, the addition of potato flour was found to improve the taste and texture of the product, and it’s been that way ever since!

More Facts about Martin’s 100% Whole Wheat Potato Bread:

  • 80 Calories per serving (slice)
  • 15g of whole grain per serving
  • Made with high-quality ingredients including 100% stone ground whole wheat flour, nonfat milk, potato flour, yeast, and real sugar.
  • No High Fructose Corn Syrup
  • No Artificial Dyes
  • No Azodicarbonamide (ADA)
  • No Trans Fats
  • No Cholesterol
  • Non-GMO
  • Kosher classification of “K Dairy”
  • Contains B Vitamins and Calcium

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All About “Whole Wheat”

What does “whole wheat” mean? What’s the difference between “whole wheat” and “whole grain?” With so much differing terminology being used on food packaging these days, it can be confusing to keep it all straight. To put it simply, all whole wheat is whole grain, but not all whole grain is whole wheat. There are many types of grains, such as barley, corn, oats, rice, and spelt; so wheat is one type of grain, but grains encompass a variety of types other than just wheat.

The “whole” in whole wheat or whole grain means that the entire seed, or kernel, of the plant is still present in the same proportions as the original grain. This seed includes three parts—the bran, germ, and endosperm—and all three must be present for a grain or grain-based food to be considered “whole grain.” By utilizing the entire grain, it maximizes the amount of protein and nutrients that can be derived from the plant, thereby maximizing the potential health benefits.

Grains are an important part of the human diet; they are a valuable source of fiber and other nutrients. The USDA recommends choosing healthy food choices from all five food groups: fruits, vegetables, grains, protein foods, and dairy. The daily recommendation for the grains category is about 6-8 ounces for the typical adult, with the suggestion that half of those grains be whole grains.

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Featured Recipe: Chicken, Hummus, and Avocado Sandwich

This nutritious lunch option is packed full of flavorful ingredients like seasoned chicken breast, hummus, avocado, watercress, tomato slices, and sunflower seeds. Martin’s Whole Wheat Potato Bread is the perfect vehicle for this nutrient-filled sandwich.

Chicken Hummus and Avocado Sandwich

Get the recipe at:

Watch the recipe video at:

More Whole Wheat Potato Bread Recipes

The various nutritional benefits like 15 grams of whole grains per serving make Martin’s 100% Whole Wheat Potato Bread a great option for all types of meals. Start off your day with a boost of energy by enjoying a slice of toast with an omelet or fresh fruit; enjoy a midday power lunch with a protein and vitamin packed sandwich; or use it for whole wheat croutons or breadcrumbs in your salads, soups, and casseroles. The possibilities are endless!

Whatever recipes you choose to make for yourself or your children, you can rest assured that you are serving a high quality bread product made with wholesome ingredients. (The fact that it also tastes great and your kids will actually look forward to eating it is just an added bonus!)

Check out these recipes for some great inspiration:

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Featured Blogger: Flavor The Moments—Pesto Chicken Salad Sandwiches

Don’t just take our word for it! Here’s what blogger Flavor The Moments had to say about Martin’s 100% Whole Wheat Potato Bread:

“This was the first time I’d tried a product from Martin’s Famous Pastry Shoppe, Inc., and I was completely impressed.  Martin’s 100% Whole Wheat Potato Bread is deliciously thick and fluffy with the lightest texture. It was the perfect bread for my Pesto Chicken Salad Sandwiches.  Not only is this bread great tasting and high quality, but there are no artificial dyes, no trans fat, no high fructose corn syrup and no cholesterol.  I felt good about serving this bread to my family, and they loved each and every slice!”

Get her recipe for these Pesto Chicken Salad Sandwiches at:



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