Chambersburg, PA, November 5, 2012
Eldon Dieffenbach announced today that he has entered into a definitive agreement to acquire Nibble with Gibble’s of Chambersburg, PA. Currently owned by Martin’s Famous Pastry Shoppe, Inc. (home of the Martin’s Potato Roll), Gibble’s is a producer of potato chips, pretzels, cheese puffys, and popcorn. They’ve been a Central PA institution since the late 1950’s.
This transition will mark a passing of corporate leadership from one well-known food manufacturing family to a member of another. Martin’s will now be concentrating their energies on the baking business – which represents 95% of their revenue. With the recent launch of their new Swirl category, they believe their best days are in front of them – despite a very challenging business environment. For this reason, they think now is the time for their company to dedicate all their focus on what they do well.
Eldon and his family have owned and operated Dieffenbach’s Potato Chips Inc. for almost fifty years. He literally grew up in the business and, until 2006, ran the day to day operations with his brother Nevin.
Since then he has successfully acquired and developed an eclectic range of businesses – from the electrical contracting firm of Blatt & Myers Inc., to the wood reclamation outfit Keystone Vintage Lumber LLC., and most recently, founded an IT start up, dGroup Information Technology Inc. The necessity of wearing many hats in a family business has translated well to spotting business opportunities regardless of their products or services.
However, his passion has always been to build a business that caters to his creative and management strengths; abilities honed over potato chip cookers, snack kilns, and racking up the miles turning distribution leads into long term partnerships. Purchasing Gibble’s represents a return to his first love – the snack food business. To that end, Eldon is looking forward to devoting his energy toward enhancing and expanding the brand strength and market share of Gibble’s. The current lineup of products represents a fantastic opportunity to launch into an ever growing demand for smart sensible snacking. With an eye on expansion into new flavors and categories, Eldon plans on a whole lot more Nibbling with Gibble’s!
The transaction is expected to close at the end of business on December 1. Eldon and his new company will take over operations on December 2. Martin’s will continue to distribute the Gibble’s product line through April 1, 2013. At that time, Eldon will have worked through the process of securing contracts with his distribution network – presumably most of the existing Martin’s network.